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Hollywood buzzes about artificial intelligence

Sathia Kumar

Hollywood buzzes about artificial intelligence

Do you remember the scary scene in the movie “Jurassic Park” in the rain when the dinosaur came and overturned the car? Or the scene in ‘Curious Case of Benjamin Button’, where it was seen that Brad Pitt is slowing down? But these are the work of AI.

Visual effects, editing, postproduction — AI has been used in Hollywood for decades. In fact, not only AI, but in creating content for movies or television, AI is used in a nice combination of many technologies. The objective is one, to create an experience that touches the heart of the audience, amuses, entertains and delights. Be it on the television at home or on the big screen in the cinema hall, these experiences are undoubtedly never experienced before.

Recently we are seeing the use of computer generated images (CGI technology) in movies. The late Peter Cushing was seen in 1994 in the 2016 Star Wars movie ‘Rogue One’.

AI-based technology replaces the image of a young Harrison Ford on his frozen body at the start of Indiana Jones and the Dial of Destiny in 2023.

Simon Cowell, who everyone knows as the scary, snarky, lip-smacking man in the judge’s seat on ‘America’s Got Talent’ (AGT), when AI makes him sing on stage as an AGT contestant, it’s pure and novel entertainment.

It’s true that AI entertains and amazes us all the time, but what’s happening in the lives of the people working behind the scenes isn’t entertainment; Rather the reality of life and livelihood crisis.

In 2023, story-script writers, actors, cinematographers united to go on a 146-day strike, the second longest in Hollywood history. A key issue in their discussions was the use of AI and the valuation of creative work and talent associated with it. Hopefully, the strike ended with the interests of the people working behind the scenes protected. The Writers Guild of America finally managed to implement AI-related restrictions after negotiating with Hollywood officials.

The idea or fear that has worked behind this strike is that soon an entire film or television series will be made with AI, where there will be almost no human role. Among whom the fear has worked the most is the writing community, although many of them breathed a sigh of relief after the deal.

As in all other fields of work, there are two types of reactions to the entry and impact of AI and potential prestige in the world of the silver screen. Those who favor traditional forms of creativity, fret and panic, say that we must always be careful that technology does not destroy our natural way of telling stories. They are saying that no matter how realistic someone is shown on the screen with CGI, it is actually a mirage created by technology, there is no soul in it. Someone says in frustration, “It’s all a trick to make us lazy.”

Those who embrace the change in technology say that sooner or later everyone will start using AI in some way and realize its benefits. An Emmy Award-winning producer says, “(After the strike) everyone is breathing a sigh of relief that the labor contracts were saved, AI saved.”

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