The weak Canadian dollar, combined with an escalating trade war with the United States, might just be the unexpected catalyst that Quebec’s tourism industry needs. While businesses across Canada brace for economic uncertainty, Quebec’s tourism sector is poised to see a surge in spending this year.
A recent survey by Leger for the Alliance de l’industrie touristique du Québec suggests that Quebecers, who are feeling the financial and political strain of cross-border travel, are choosing to stay home. According to the survey, 45 percent of Quebec respondents have canceled or plan to cancel their trips to the U.S. in 2025, opting instead to vacation within the province. That shift translates to a staggering $1.5 billion being reinvested into Quebec’s local economy.
The reasons for this pivot are clear. The weak Canadian dollar makes American vacations prohibitively expensive, while the political climate in the U.S. has left a sour taste for many Canadians. The idea of President Donald Trump threatening to annex Canada and turn it into the 51st state may sound like a dystopian joke, but his 25 percent tariffs on Canadian goods are no laughing matter. In response, many Quebecers are making a conscious decision to keep their tourism dollars within their own borders.
And it’s not just locals fueling this trend—Tourisme Montréal is doubling down on marketing efforts aimed at American travelers, highlighting the strength of their dollar. With the exchange rate sitting at over 1.44 Canadian dollars to one U.S. dollar, visiting Quebec has never been a better deal for Americans looking to stretch their vacation budget.
This moment presents an opportunity for Quebec’s tourism industry to shine. With world-class culture, stunning landscapes, and renowned cuisine, there’s no reason why Quebec can’t entice travelers—both local and international—to spend their money here. If played right, this could mark a turning point for a sector that often competes with glitzy American destinations.
The message is clear: Whether by choice or necessity, Quebecers staying home this year could be the best thing to happen to the province’s tourism industry. And if Americans want to take advantage of their strong dollar, Quebec will be ready to welcome them with open arms.
